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Outsourcing media buying? Find out how marketers use Cross to stay on top of things and reach all media partners through a single point of contact.

Want to generate B2B leads? Discover in 6 steps how to gather high-quality leads and opt-ins using campaigns, trade publications, and compelling content.

Are you trying to decide between a generalist and a specialized marketing agency? These insights will help you make the right choice for your B2B marketing.

In this episode of CrossCast, you'll learn why you should choose advertorials and how to create them.

Save time and get a clear overview with MijnCross. Upload campaign materials, receive reminders, and monitor all your online content in a single dashboard

Want to know what readers of the medical knowledge platform Medisch Contact think? Discover the results of the reader survey in this article.

How can you reach nurses, caregivers, and physical therapists through B2B marketing targeted at healthcare professionals? Discover how a knowledge quiz can generate awareness, leads, and insights.

How do you create snackable content in B2B marketing? In the CrossCast, you’ll learn why short, relevant content is effective for informing professionals. Listen to the episode.

You can’t say everything in a banner. Find out why advertorials are effective for telling a story and how they enhance visual ads in your campaign.

Discover the 5 key B2B marketing trends of 2026: the human touch, transparency, GEO, knowledge sharing, and bite-sized education. Practical & inspiring.

B2B Marketer, stop creating boring content! Discover the Knowledge Quiz: the ultimate interactive tool for collecting opt-ins, boosting your visibility, and gathering crucial target audience data. Become a thought leader the fun way.

The Cross strategic drawing board session is the best way to tackle marketing challenges. Our consultants facilitate a focused deep dive into concrete, actionable solutions.

Those who plan ahead secure the best spots, greater visibility, and greater impact. Discover why quick decision-makers always come out on top in trade media.

AI search engines are taking away your traffic, but not your customers yet. Discover in four steps how to create content that not only gets found but also remains irresistible to your target audience.

Microlearning is the best way to quickly and effectively refresh your target audience’s knowledge. Think of bite-sized content such as infographics, short videos, animations, and knowledge quizzes. In this blog, you’ll learn how to make an impact with these knowledge bites.

Discover Cross’s AI game: a fun way for teams to explore AI together, gain new insights, and spark a conversation about AI

Maximize your impact after a conference. A compelling report will keep you top-of-mind and make you easy to find.

Many B2B marketers focus on clicks and industry benchmarks, but are those really the right KPIs? Find out why click-through rate is often misleading and how to optimize your campaigns using relevant KPIs and your own data.

Keep advertising throughout the summer and boost your brand visibility while your competitors take a break. Less noise, more attention, and a stronger long-term brand position make for an effective B2B campaign!

The right ad placement depends on your goal: visibility, clicks, or thought leadership. By strategically choosing between banners, advertorials, and white papers in trade publications, you can get the most out of your B2B campaign.