I would like
an overview of
insight into
control over
results from
an overview of
my campaign
Planning, organizing, and managing a media campaign is incredibly time-consuming. Sometimes you feel like you’re a project manager, content marketer, and back-office coordinator all rolled into one.
You keep track of deadlines, make sure your materials are submitted on time, create an overview of the entire media plan, keep all the specifications in mind, stay in touch with one or more publishers/agencies, collect proof copies, and then you also want to review all the statistics. In short, it’s quite a full day’s work.
MijnCross has the solution.
Do you have any questions?
Schedule an appointment with one of our experts today
One central location where you have complete control over
your media plan
With MijnCross, you have a single online dashboard that puts you in full control of all your campaign ads—regardless of which agency or publisher purchased them.
Insight, overview, and results
Insight
Through MijnCross, you have insight into and control over all the schedules for your purchased ads. These are consolidated, giving you insight into:
• All your campaigns. This lets you see when your campaign peaks and your visibility skyrockets,
• Your campaign results. Are they as expected? Great! Then you don’t need to do anything. Do the results differ from what you had in mind? Then you can figure out why and adjust your campaign materials where possible.
In this way, MijnCross saves you a tremendous amount of time in your campaign management.
Real-time overview
With MijnCross, you have an overview of all your campaign details:
• To-do list
All your to-dos are clearly listed one after another. This way, you know exactly what is expected of you and when.
• Automatic reminders
You’ll never miss a deadline again. You’ll receive reminders in your inbox. And from these emails, you can start uploading your materials right away. Super easy and with just one click.
• Easy submission
You’ll never have to search again: you can submit all the material for your ads in one place. You’ll also find the specifications your material must meet—such as format and file type—in MijnCross. You can access this information 24/7.
Result
Because MijnCross also lets you add scheduled media placements outside the Cross portfolio, it provides you with insight and an overview of all your campaigns. You can find this here:
• Digital proof copies of magazines.
Easy to download digitally and even easier to save.
• Statistics dashboard
You have real-time insight into the measurable results of your campaign components. Think of clicks, scans, and opens.
We help our clients reach, engage, and retain customers
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UCB Pharma -
Takeda
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Pfizer -
Nutricia -
Novartis -
AbbVie
Case Studies
Get the most out of your concepts
What are the needs and interests of your potential customers? What do they consider useful and relevant information? And where does this align with what you have to offer?
It’s important to identify these factors and tailor your content, channels, and schedule accordingly.
Want to learn more about which content strategy is right for your situation? At Concepts, we’re happy to help you define your goals and figure out how to achieve them.
Maximize your reach with campaigns
Once you’ve created high-quality content, it’s important to bring it to the attention of as wide an audience as possible. It would be such a shame if content crafted with care and creativity were to go largely unseen.
Make sure to promote your content repeatedly across various channels.
Want to learn more about the right media mix for reaching professionals?
Go for the right content
Ensuring your campaigns are highly visible and spread across various channels is key. But that’s not all. In addition to having a clear idea of your goals, it’s also important to decide as early as possible what message you want to convey.
Whether it’s about design or conveying knowledge as effectively as possible, at Content we work with you to determine the best way to present information to your target audience.
![Are clicks and benchmarks the key metrics for B2B marketers? [Opinion]](https://cross.nl/wp-content/uploads/2025/06/Arlan-MarketingUpdate.png)
